The business case, before the build
For teams of 20+ with a dedicated ops function
You’ll be the one who has to justify this.
So let's make that easy. Every engagement starts with a costed map of where your operating hours actually go, what each process costs annually, and what we'd fix in what order. You get the numbers before you commit to anything beyond a $2,000 audit — and the audit fee comes off the build.
What is your back office costing you?
Recoverable each year
$864,864
231 hrs/week reclaimed · 60% automatedWant to see it actually working? We'll send you a walkthrough of the real system running our $5M landscaping business — quoting a job, rostering the week, capturing receipts on site. No slides.
What the business case looks like
One page, produced from your own data during the audit. This is a worked example from a 35-person contractor — yours arrives in the same shape.
Operations business case
Summary · prepared for the board
Worked example · 35 people
Current cost per job (admin only)
$418
After phase one
$247
Reduction
41%
Hours per job, by function
| Function | Now | After phase one |
|---|---|---|
| Quoting & estimating | 3.4 hrs | 1.1 hrs |
| Scheduling & dispatch | 2.6 hrs | 0.7 hrs |
| Invoicing & chasing | 1.9 hrs | 0.4 hrs |
| Reception & enquiry handling | 2.2 hrs | 0.5 hrs |
| Compliance & job documentation | 0.9 hrs | 0.3 hrs |
Projected annual reduction
$486,000
Payback period
4.1 months
Twelve-month net
$432,000
Every assumption behind these figures is shown in the model, so your finance team can argue with them. That is the point — a case you can't interrogate isn't a case.
What usually goes wrong, and what we do about it
You've seen a system implementation fail before. Here are the three ways it happens, said plainly.
Risk 01
Adoption fails.
The crew ignores it, reverts to the group chat, and six months later you're paying for a system nobody opens.
We map before we build, with the people who do the work in the room. Their part of the process gets smaller, not bigger — that's the test every screen has to pass.
Risk 02
Scope creeps.
A twelve-week build turns into nine months, the budget moves twice, and you're the one explaining why.
Two-week sprints, each with a shippable outcome you can see running. Scope changes get priced against the next sprint, not bolted onto the current one.
Risk 03
It becomes shelfware.
It fits the business you had when it was specified, and the business has moved on.
We stay on retainer and the system changes as the business does. New service line, new entity, new reporting requirement — it's a change request, not a rebuild.
We build around what you already run.
Nothing has to be ripped out for phase one. If a system works and your people like it, it stays and we build on top of it.
- Simpro
- ServiceM8
- AroFlo
- Fergus
- Xero
- MYOB
- HubSpot
- Deputy
- Slack
- Teams
Where an API exists we use it. Where it doesn’t, we build the bridge and own it. Replacing a system is a decision you make later, on evidence, not a precondition of working with us.
What you can take to the board
Three documents, all produced during the audit, all yours whether or not you build with us.
01
The costed process map
Every step from enquiry to paid invoice, with hours, headcount and annual dollars against each one. Signed off by the people who actually run those steps.
02
The ROI model with your numbers in it
Not a vendor template. Your rates, your volumes, your headcount, with the assumptions visible so finance can challenge them line by line.
03
A phased implementation plan
What lands in which sprint, who is needed from your side and for how long, and the measurable outcome each phase is accountable for.
What this costs, so you can plan the line item.
Published deliberately. You shouldn't have to sit through a discovery call to find out whether we fit your budget.
Tier 1
Operations Consulting
from $8,000
One or two processes, built into the tools you already run. Live in two to three weeks. For businesses that don't want to replace anything yet.
You keep your existing licences
The Op3ro System
from $30,000
The full operating system, configured to your business. Quoting, scheduling, CRM, finance, fleet, team chat and Op3ro AI. One-time build plus hosting — no per-seat licence, and you own it outright.
One-time build + hosting · you own it
Tier 3
Group & multi-entity
priced on scope
Multiple entities, migrations from existing systems, custom integrations, and a rollout plan across sites. Where consolidating a stack is a project, not a purchase.
Every engagement starts with the $2,000 audit, credited in full against whatever you go ahead with.
Who built itPatrick Goodyer. Software developer. Not a tradesman.
I've never been on the tools. No trade background, no qualification, never swung a hammer for money. What I do have is six years and 300+ automation projects behind me, and a 100% job success record in the top 0.5% of Upwork's 17 million freelancers.
In July 2025 we bought a small landscaping business that ran on spreadsheets, phone calls and one person's memory. Fourteen months later it's a $5M group, and the back office never grew to match. That's not because I'm a better landscaper than you — I'm not one at all. It's because the admin runs itself.
The walkthrough is the live account, not a demo tenant: quoting a job, rostering the week, capturing receipts on site. 1,003 jobs have gone through it.
300+
projects delivered
100%
job success score
Top 0.5%
of 17 million Upwork freelancers
$200k+
earned on platform
Verified Upwork reviews from automation and software projects. Trades client references available on request.
“Patrick is the best consultant I've worked with so far. He's extremely professional, super knowledgeable and extremely meticulous in his work.”
“A problem I spent weeks trying to figure out, Pat did in a blink of an eye. Truly a wizard in saving time for business owners. Already passed on his details to a few friends. 10/10.”
“He figured out how to do something that was very complex, with lots of moving parts. Probably never been done before. If you are looking for a creative, out of box thinker, I highly recommend Patrick.”
“Pat was sensational. He was able to deliver on everything that he said he would, even when working on a solution for a system that he had no prior experience with.”
“Patrick was always available and was very knowledgeable about Monday.com. Would highly recommend him to anyone needing a hand with process automation.”
“I highly recommend Pat for any automation work involving Pipedrive, Integromat, Zapier, Clickfunnels with emails and SMS marketing. Pat's responsiveness and knowledge was outstanding.”
“Pat and his team are the best in the business and are like having a Swiss army knife of knowledge at your disposal.”
“Patrick was an absolutely brilliant addition to our CRM migration team. He has a deep understanding of both Pipedrive and Monday that helped us deliver a very effective transition.”
“Pat was great to work with. He is super knowledgeable and efficient. He added tremendous value to the project and our small business.”
“He completed the task effectively and efficiently, but also offered to record a video explaining what he'd done so that I didn't run into the same issue again.”
“Patrick is extremely knowledgeable about the Gcal and Zoom APIs, and managed to resolve a range of problems for me within an hour consultation.”
“Patrick is fantastic. His communication is second to none, and the work he completed was exactly as briefed. I couldn't recommend Patrick highly enough!”
“Pat really knows his stuff. He did everything to our specifications, he was reasonable with his rates, and was a real pleasure to work with.”
“Patrick did an amazing job that seemed very complicated to me. He knows automations and SMS like the back of his hand.”
“Patrick was amazing and local to me which was great to call and chat about things. He built what I asked to be built and was always contactable.”
Before you hire an automation consultant.
Almost every consultant selling AI to trade businesses has never run one. They have never quoted a job at 9pm, never had a crew standing around waiting on a delivery, never chased a progress claim past the cut-off. They have helped clients in the industry. That is not the same thing, and it is why most of these projects quietly fail — they map a process they have only ever been told about.
We own and operate a $5M construction and landscaping group in Sydney. Every process we sell you, we run ourselves, every day.
Ask any other consultant the same question we’d expect from you: what’s your trade business, and can we come and watch it run?
What operations leaders ask
Who owns this internally once it's live?
You do, and that's deliberate. We configure it, document it and train your admin lead on it. The retainer exists for change, not for keeping the lights on.
How much of my team's time does this take?
About four hours a week during the mapping phase from whoever runs operations, then an hour a sprint. We work from your data, not your meetings.
What do you need to produce the business case?
Read access to your job system, a sample of recent quotes and invoices, and current headcount by function. We don't need your accounting file.
Twenty minutes to scope the business case.
We'll tell you what we'd need from you to produce it, and roughly what the numbers tend to look like at your size.
Twenty minutes. No pitch.
Intro call
20 minutes · Free · times shown in Sydney
Step 1 · Pick a date