★★★★★
“Patrick is the best consultant I've worked with so far. He's extremely professional, super knowledgeable and extremely meticulous in his work.”
Jaime Gomez
Consulting
Verified Upwork reviewGrowth partners for trade businesses
We grow trade businesses. Because we run one.
Trade businesses stay small for one of two reasons: not enough work coming in, or no system to handle the work that does. We fix both. We run your ads and build the system behind them, the same way we run our own 7-crew business.
- Meta and Google ads run by people spending their own money
- Every enquiry answered in seconds, quoted fast and followed up automatically
- Your own software when you outgrow the apps
“We bought a trade business that ran on a whiteboard. This is how we grew it.”
Who we are · 90 secFilmed in our warehouse
7 crews15 staff, two premises
20–30quotes a week from our own ads
~$200ka month, about 12 months in
300+client projects before that
Find your starting point
Most owners walk in through one of four doors.
They all end at the same 30-minute call. Pick the problem that feels most expensive today.
The catch
Fixing one half makes the other half worse.
Not enough work
- Enquiries wait until you're off the tools
- Quotes go out days late
- Nobody chases the ones that go quiet
Result: You pay for leads that go cold.
Can't keep up
- A shiny CRM with nothing in it
- Crews sitting idle in a slow month
- Software you pay for every month regardless
Result: An expensive tool, not more revenue.
So we do both, and we're accountable for the whole path: from someone seeing your ad to a booked quote in your calendar.
How we work
Four ways to start. One partner that keeps improving.
Most owners don't know exactly what they need on day one, and the business keeps changing anyway. So we start where it hurts most, get a first win working, then keep improving every month.
Quick win
Start with the reply system
Stop good enquiries going cold, then improve the next bottleneck.
- Missed-call text-back
- Instant SMS reply to every enquiry
- AI receptionist
- Quote follow-up
First win: replies going out in your business, fast
Most popular
Growth Partner
Ads and the system, run for you and improved every month.
- Meta and Google ads managed
- Monthly system improvements
- Monthly numbers call with Pat
- Regular on-site work at your yard
- 25 booked quotes in 90 days, guaranteed
Ongoing, month to month after the first 3 months
Big move
Own Your Software
Your own operating system, replacing the licences in sensible stages.
- Quoting, scheduling, crews, job costing, invoicing
- Data migrated from your current system
- No per-seat fees, you own it
Built in phases, so you're never without a system
Start here if unsure
AI Ops Audit
A day inside your operation, followed by practical improvements.
- Costed map of where time leaks
- A first automation working on your data
- A roadmap you keep
- Fee credited when we continue together
One day, then a roadmap we work through together
What happens next
01
Growth Plan call
30 minutes. Your numbers, where leads leak, and a 90-day plan you keep either way.
02
A plan, not a quote
We agree where to start, what success looks like and what it costs to get going. No 50-page scope.
03
First win live
We start with the biggest leak and get it working in your business before we add anything else.
04
Grow every month
Weekly numbers, a monthly call and an upgrade every month off your wishlist.
Software
Op3ro: the system our own business runs on.
We bought the trade business running on a notebook, a whiteboard and one person's memory. Instead of renting more software by the seat, we built our own.
- Quotes out the same day with margin visible before you send
- Crews, rounds and travel planned against real availability
- Job costing that closes on the day, not at BAS time
- An AI receptionist answering the calls you miss
How a day looks in our business
New enquiry, turf install, Mona ValeReplied in 8s
Quote #1042 sentSame day
Missed call, 2:14pmTexted back
Follow-up 2 of 3, quote #1031Scheduled
Crew 4, ThursdayFully booked
A typical day across enquiries, quotes and crews.
Our first case study
Bought it on spreadsheets. Twelve months later: 7 crews.
We fixed quoting first, then scheduling, job costing, the CRM and the AI receptionist — all on Op3ro. Every lead now comes from our own Meta and Google ads, and one sales person handles 20–30 quotes a week.
Read the full storyThis month at Flawless Gardens
Updated October 2026Quotes a week20–30
Ad spend a dayAbout $200
Crews running7
Before the trade business: 8 years systemising businesses around the world.
I was in the top 0.5% of freelancers on Upwork (Expert-Vetted, 100% Job Success), helping 300+ clients around the world structure and systemise how they operate. These are their reviews.
300+projects
5.0★average
Top 0.5%of 17M freelancers
8 yearssystemising businesses
Trusted by
Lifestyle MarketingKCA EducationGateway EducationIST Education
0.5%Top 0.5% on UpworkExpert-Vetted · 300+ projects · 100% Job Success
★★★★★
“A problem I spent weeks trying to figure out, Pat did in a blink of an eye. Truly a wizard in saving time for business owners. Already passed on his details to a few friends. 10/10.”
Chris Ozkoch
Problem Solving
Verified Upwork review★★★★★
“He figured out how to do something that was very complex, with lots of moving parts. Probably never been done before. If you are looking for a creative, out of box thinker, I highly recommend Patrick.”
Adam Schwartz
Complex Automation
Verified Upwork review★★★★★
“Pat was sensational. He was able to deliver on everything that he said he would, even when working on a solution for a system that he had no prior experience with.”
Matthew Bendror
System Development
Verified Upwork review★★★★★
“Patrick was always available and was very knowledgeable about Monday.com. Would highly recommend him to anyone needing a hand with process automation.”
Dominique Hind
Monday.com & Automation
Verified Upwork review★★★★★
“I highly recommend Pat for any automation work involving Pipedrive, Integromat, Zapier, Clickfunnels with emails and SMS marketing. Pat's responsiveness and knowledge was outstanding.”
Shane Fozard
Automation Integration
Verified Upwork review★★★★★
“Pat and his team are the best in the business and are like having a Swiss army knife of knowledge at your disposal.”
Joe Foy
Ongoing Partner
Verified Upwork review★★★★★
“Patrick was an absolutely brilliant addition to our CRM migration team. He has a deep understanding of both Pipedrive and Monday that helped us deliver a very effective transition.”
Anthony Friday
CRM Migration
Verified Upwork review★★★★★
“Pat was great to work with. He is super knowledgeable and efficient. He added tremendous value to the project and our small business.”
Jodi Simpson
Business Value
Verified Upwork review★★★★★
“He completed the task effectively and efficiently, but also offered to record a video explaining what he'd done so that I didn't run into the same issue again.”
Elise McMahon
Task Completion
Verified Upwork review★★★★★
“Patrick is extremely knowledgeable about the Gcal and Zoom APIs, and managed to resolve a range of problems for me within an hour consultation.”
Grant Heinrich
API Consultation
Verified Upwork review★★★★★
“Patrick is fantastic. His communication is second to none, and the work he completed was exactly as briefed. I couldn't recommend Patrick highly enough!”
George Larsen
Custom Project
Verified Upwork review★★★★★
“Pat really knows his stuff. He did everything to our specifications, he was reasonable with his rates, and was a real pleasure to work with.”
Danny Rios
Expert Consultation
Verified Upwork review★★★★★
“Patrick did an amazing job that seemed very complicated to me. He knows automations and SMS like the back of his hand.”
John Malek
SMS & Automation
Verified Upwork review★★★★★
“Patrick was amazing and local to me which was great to call and chat about things. He built what I asked to be built and was always contactable.”
Ron Potter
Custom Development
Verified Upwork reviewRead all reviews →
AboutRead Pat's story →
Patrick Goodyer. Software developer, then trade business owner.
I spent eight years building systems that help businesses scale, including as CTO of Lifestyle Marketing in Pittsburgh. Then we bought a landscaping business that ran on a whiteboard, and used everything I knew on it.
Twelve months later it runs seven crews off its own ads and its own software. Everything we sell, we run in our own business first. I'm on every Growth Plan call, and we only take on a handful of businesses at a time: one per trade, per region.
8 yrsbuilding business systems
7 crewsin our own business
1business per trade, per region
FAQ
What owners ask first.
Are you a marketing agency?+
No. We run a trade business and build and run the whole path. We're accountable for booked quotes, not clicks.
What trades do you work with?+
Any established trade or field service business doing roughly $500k or more.
What does it cost?+
It depends where we start. We agree the first step and its cost on the call, then grow from there. Ad spend is paid straight to Meta and Google from your own account.
Do I have to change software?+
No. We connect to what works, or build your own when the licences and workarounds stop making sense.
Will you work with my competitors?+
No. We take one business per trade, per region.
30 minutes · free
Book a Growth Plan call.
We'll look at where your work comes from, where it leaks, and what fixing it is worth. You leave with a 90-day plan, whether or not we work together.