★★★★★
“Patrick is the best consultant I've worked with so far. He's extremely professional, super knowledgeable and extremely meticulous in his work.”
Jaime Gomez
Consulting
Verified Upwork reviewFor trade businesses doing $500k+
Built for trade businesses doing $500k+.
Two things keep a trade business small. We fix both.
Either not enough leads are coming in, or there's no system to handle the ones that do. We run your Meta and Google ads and build the system behind them. It's the same setup that brings our own landscaping business 20–30 quotes a week.
- Ads run by people who spend their own money on the same ads every day
- Every enquiry answered in under 60 seconds, even when you're on the tools
- Guaranteed booked quotes, not just “leads”
“Every lead we get comes from our own ads. Here's how.”
Header video · 90 secPat, in the yard
20–30quotes a week at Flawless Gardens
~$200a day in ad spend to get them
7 crews15 staff across two premises
~$200ka month, and growing
Which one is yours?
Most owners think they have one problem. Most have both.
Problem 1
Not enough work coming in
- Word of mouth carried you here, and it's run dry
- Hipages sends the same job to four other tradies
- An agency took $2k a month and the phone didn't ring
- Feast or famine: booked out in spring, chasing work in winter
Problem 2
No system to handle what comes in
- Enquiries wait until you're off the tools, and go cold
- You're writing quotes at 9pm
- Nobody follows up a quote that wasn't accepted
- You can't hire, because you can't see which jobs make money
Fixing one makes the other worse. More leads into a slow process burns ad money. A great system with no leads is an expensive CRM. That's why we do both.
What we do
Two engines, one team accountable for the result.
You don't manage an agency and a software vendor and a VA. We own the whole path from ad to booked quote.
Engine 1 · Leads
We fill the calendar
- 01Meta and Google ads, built and run for youThe playbook we use for our own crews, adapted to your trade and suburbs.
- 02Landing pages per serviceSo a turf enquiry lands on a turf page, not your home page.
- 03Creative that sounds like a tradieWe script it, you film it on your phone, we edit it.
- 04Weekly numbers you can readSpend, enquiries, booked quotes, jobs won. Not “impressions”.
Engine 2 · System
We build what handles it
- 01Reply in 60 secondsInstant SMS and email to every enquiry, plus missed-call text-back.
- 02AI receptionistAnswers when you're on site or after hours, qualifies and books the visit.
- 03Fast quoting and follow-upYour rates built in, and quotes chased automatically until there's a yes or no.
- 04A pipeline you can seeEvery enquiry from first click to paid invoice, with the source attached.
+
0:00Homeowner taps your ad
Fills a 3-field form on your service page
0:01Instant SMS reply
From your business name, with a booking link
0:05Site visit booked
Into the calendar of whoever quotes
Same dayQuote sent
Rates and margin built in before it goes
Day 2–10Follow-ups run themselves
Until there's a yes or a no
Tested in our own yard first
We're not an agency guessing what works for tradies.
We own Flawless Gardens & Landscaping in Sydney: seven crews, wrapped utes, a warehouse and a shed. Every new campaign, script and automation runs on our own business, with our own money, before it goes anywhere near yours.
We run a sales person on the same system we'll build for you. That's how one person handles 20–30 quotes a week.
This month at Flawless Gardens
Updated October 2026Quotes a week20–30
Ad spend a dayAbout $200
Crews running7
25booked quotes
in 90 days
in 90 days
The guarantee
25 booked quotes in your first 90 days, or we keep working for free.
Everyone else guarantees “leads”, meaning names in a spreadsheet. We guarantee booked site visits or quotes, because we build the part that turns one into the other. If we don't hit the number at your agreed ad spend, we keep managing everything with no management fee until we do.
Read the guarantee conditions →Booked quotes, not leads — because we also build the system that books them.
We take one business per trade per region.
Your options
How this compares with what you've probably tried.
| Lead marketplaces | Tradie marketing agency | PG Automations | |
|---|---|---|---|
| Who else gets the lead | 3–4 other tradies | Nobody | Nobody |
| What result they own | Nothing | “Leads” | Booked quotes |
| What happens after the enquiry | Your problem | Your problem | We build and run it |
| Do they run a trade business? | No | Rarely | Yes, 7 crews |
| Custom software | No | A template CRM at best | Built for your business, and you own it |
Who you'll work with
Patrick Goodyer. Software developer, then trade business owner.
I've spent eight years building systems that help businesses scale, including as CTO of Lifestyle Marketing in Pittsburgh. Then I bought a landscaping business that ran on a whiteboard and a notebook, and used the same approach on it.
Today it runs seven crews and every lead comes from our own ads. I'm on every Growth Plan call myself, and I only take on a handful of businesses at a time.
Before the trade business: 8 years systemising businesses around the world.
I was in the top 0.5% of freelancers on Upwork (Expert-Vetted, 100% Job Success), helping 300+ clients around the world structure and systemise how they operate. These are their reviews.
300+projects
5.0★average
Top 0.5%of 17M freelancers
8 yearssystemising businesses
Trusted by
Lifestyle MarketingKCA EducationGateway EducationIST Education
0.5%Top 0.5% on UpworkExpert-Vetted · 300+ projects · 100% Job Success
★★★★★
“A problem I spent weeks trying to figure out, Pat did in a blink of an eye. Truly a wizard in saving time for business owners. Already passed on his details to a few friends. 10/10.”
Chris Ozkoch
Problem Solving
Verified Upwork review★★★★★
“He figured out how to do something that was very complex, with lots of moving parts. Probably never been done before. If you are looking for a creative, out of box thinker, I highly recommend Patrick.”
Adam Schwartz
Complex Automation
Verified Upwork review★★★★★
“Pat was sensational. He was able to deliver on everything that he said he would, even when working on a solution for a system that he had no prior experience with.”
Matthew Bendror
System Development
Verified Upwork review★★★★★
“Patrick was always available and was very knowledgeable about Monday.com. Would highly recommend him to anyone needing a hand with process automation.”
Dominique Hind
Monday.com & Automation
Verified Upwork review★★★★★
“I highly recommend Pat for any automation work involving Pipedrive, Integromat, Zapier, Clickfunnels with emails and SMS marketing. Pat's responsiveness and knowledge was outstanding.”
Shane Fozard
Automation Integration
Verified Upwork review★★★★★
“Pat and his team are the best in the business and are like having a Swiss army knife of knowledge at your disposal.”
Joe Foy
Ongoing Partner
Verified Upwork review★★★★★
“Patrick was an absolutely brilliant addition to our CRM migration team. He has a deep understanding of both Pipedrive and Monday that helped us deliver a very effective transition.”
Anthony Friday
CRM Migration
Verified Upwork review★★★★★
“Pat was great to work with. He is super knowledgeable and efficient. He added tremendous value to the project and our small business.”
Jodi Simpson
Business Value
Verified Upwork review★★★★★
“He completed the task effectively and efficiently, but also offered to record a video explaining what he'd done so that I didn't run into the same issue again.”
Elise McMahon
Task Completion
Verified Upwork review★★★★★
“Patrick is extremely knowledgeable about the Gcal and Zoom APIs, and managed to resolve a range of problems for me within an hour consultation.”
Grant Heinrich
API Consultation
Verified Upwork review★★★★★
“Patrick is fantastic. His communication is second to none, and the work he completed was exactly as briefed. I couldn't recommend Patrick highly enough!”
George Larsen
Custom Project
Verified Upwork review★★★★★
“Pat really knows his stuff. He did everything to our specifications, he was reasonable with his rates, and was a real pleasure to work with.”
Danny Rios
Expert Consultation
Verified Upwork review★★★★★
“Patrick did an amazing job that seemed very complicated to me. He knows automations and SMS like the back of his hand.”
John Malek
SMS & Automation
Verified Upwork review★★★★★
“Patrick was amazing and local to me which was great to call and chat about things. He built what I asked to be built and was always contactable.”
Ron Potter
Custom Development
Verified Upwork reviewRead all reviews →
Questions
What owners ask on the call.
What does it cost?+
It depends where we start. We agree the first step and its cost on the call, then grow from there. Ad spend is paid straight to Meta and Google from your own account.
How much do I need to spend on ads?+
Most trade businesses start somewhere between $50 and $100 a day, paid straight to Meta and Google, so it's your account and your data. We'll tell you on the call whether that makes sense for your average job size.
Am I locked in?+
There's a 3-month first term, because that's how long it takes to set up properly and get the ads learning. After that it's month to month.
Do I have to change software?+
No. If ServiceM8, Tradify or simPRO is working for you, we connect to it. If it isn't, we can build you something better, and you own it.
You run a landscaping business. Won't you compete with me?+
We only work in our own service area with businesses that don't overlap with Flawless Gardens. Outside Sydney's north, there's no conflict at all.
Who actually runs my ads?+
The same team that runs ours, with Pat reviewing your numbers monthly. You won't be handed to a junior account manager you never hear from.
30 minutes · free
Find out which problem is holding you back, and what fixing it is worth.
We'll look at where your work comes from, what happens to an enquiry once it lands, and what 25 extra booked quotes would mean for your business. If we're not a fit, we'll tell you.